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November 2021

How a Trip With the Friendship League Helps Grow The Game

How a Trip With the Friendship League Helps Grow The Game

By Hockey No Comments

In the early days of the Friendship League, our primary ambition was to help bring the Special Olympics to North Korea. Hockey (at that point) served mainly as a platform to develop relationships with the North Korean sports community.  Lucky for us, our strategy of using sport as an engagement tool worked quite well – hockey turned out to be an excellent tool for creating dialogue with the reclusive government in Pyongyang. After a few runs of the Pyongyang Ice Hockey League, we’d developed sufficient connections and trust locally to…

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