In the early days of the Friendship League, our primary ambition was to help bring the Special Olympics to North Korea. Hockey (at that point) served mainly as a platform to develop relationships with the North Korean sports community. Lucky for us, our strategy of using sport as an engagement tool worked quite well – hockey turned out to be an excellent tool for creating dialogue with the reclusive government in Pyongyang. After a few runs of the Pyongyang Ice Hockey League, we’d developed sufficient connections and trust locally to…
Read More
